Haertel Brewery, Portage, 1880
Milwaukee dominated Wisconsin’s early brewing industry, but successful breweries were found in communities throughout the state. In 1852, German immigrant Carl Haertel began producing beer in Portage, Wisconsin. In 1884, brothers Adam and Peter Eulberg, also originally from Germany, acquired the Haertel Brewery. The Eulberg Brewing Company remained in the family until 1944 and shut its doors permanently in 1958.
via: Wisconsin Historical Images WHi-30471, Wisconsin Historical Society
read more: Dorothy McCarthy, “Tales of Old Portage: The Haertel Brewery, An Obituary of a Building,” Portage Daily Register, August 17, 1959, by way of Portage Historical Society