Beer for HealthHistorically, beer was a staple family drink, and was often marketed - without irony - as healthy. Perhaps that’s just what Miller had in mind when they created this 1910s ad for “The High Life” as the fountain of health. via: “Greetings from Milwaukee”: Selections from the Thomas and Jean Ross Bliffert Postcard Collection, University of Wisconsin-Milwaukee Libraries Author and historian Erika Janik continues as our guest curator for the month of May. This week she looks at the history of beer in the Badger State.
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Beer for Health
Historically, beer was a staple family drink, and was often marketed - without irony - as healthy. Perhaps that’s just what Miller had in mind when they created this 1910s ad for “The High Life” as the fountain of health.

via: “Greetings from Milwaukee”: Selections from the Thomas and Jean Ross Bliffert Postcard Collection, University of Wisconsin-Milwaukee Libraries

Author and historian Erika Janik continues as our guest curator for the month of May. This week she looks at the history of beer in the Badger State.

Source: collections.lib.uwm.edu

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  1. 0htheplacesyou-llg0 reblogged this from big-brother-is-watching-y0u
  2. what-a-ride reblogged this from wiscohisto and added:
    Beer for Health
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    This is cooler than you’ll ever be. And that goes out to all of you.
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    “fountain of health”
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  18. thetargetbird reblogged this from wiscohisto and added:
    I wonder how much a High Life fountain would cost…
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  22. This was featured in #History
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