This 1931 postcard shows one Milwaukee beer truck and barrels put to another use during Prohibition: shuttling tourists. Apparently, these passengers got a taste of all the city’s specialties, including pumpernickel bread, sauerkraut, and frankfurters, judging from the mailbox-like bins on the side of the truck. It appears that a few of them also got a taste of the city’s beer as a few of the barrels seem to be serving as chairs and beer vats with working spigots.
Prohibition had been on tenuous ground in Wisconsin for several years before this postcard was produced. In 1926, Wisconsin voters approved a referendum amending the Volsted Act that allowed the manufacture and sale of beer with 2.75 percent alcohol. In 1929, voters repealed Wisconsin’s Prohibition enforcement law, the Severson Act. From the looks of this postcard, without enforcement, Milwaukee’s breweries were back in business by 1931, two years before the repeal of Prohibition.
via: “Greetings from Milwaukee”: Selections from the Thomas and Jean Ross Bliffert Postcard Collection, University of Wisconsin-Milwaukee Libraries
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